Truth
If Beauty is Truth and Truth Beauty, then Fractals represent the essence of both.
The importance of truth can be found under trust, lying, misinformation, reality, and science.
"All truths are easy to understand once they are discovered; the point is to discover them." -Galileo Galilei
"Men occasionally stumble over the truth, but most of them pick themselves up and hurry off as if nothing ever happened." -Sir Winston Churchill